DIDWW SIP & SMS Integration with Odoo CRM
Company Background & Operating Scope
International telecommunications and customer support center supporting 200+ agents handling inbound/outbound calls across the GCC, Europe, and Asia.
Disconnected Legacy PBX, Lost Lead Calls & High International Rates
The client operated disconnected legacy PBX desk phones and standalone SMS portals. Sales reps had to manually dial numbers and type call notes into CRM leads, losing 2.5 hours daily in clerical overhead. Inbound customer calls were not tracked, international calling expenses were exorbitant, and customer order status updates could not be sent via SMS automatically.
Native DIDWW WebRTC Softphone, SIP Trunking & Two-Way SMS Module
Maifelz engineered a native DIDWW REST API v3 and SIP Trunking connector for Odoo. The module provides in-browser WebRTC click-to-dial softphone capabilities inside Odoo CRM, automatically creates call duration and recording logs in Chatter, provisions virtual local DID numbers in 80+ countries, and dispatches automated two-way SMS delivery alerts.
Before vs. After Implementation Matrix
| Operational Metric | Before (Legacy State) | After (Maifelz Odoo Solution) |
|---|---|---|
| Manual Call Logging | 2.5 Hours Daily per Agent | 0 Minutes (100% Automated) |
| International Calling Costs | Standard Telecom Carrier Rates | -45% Cost Reduction via SIP |
| SMS Delivery Rate | Manual Web Portal Copy-Paste | 99.8% Instant Automated Dispatch |
| Lead Call Activity Tracking | 35% Calls Logged | 100% Complete Audit Trail |
Technology Stack & Frameworks
Odoo Modules & Architecture Components
Custom Engineering & Module Development
- Automated DIDWW SMS notification dispatch on order & delivery triggers
- Inbound SMS webhook parser auto-threading messages into Odoo chatter
- WebRTC click-to-call browser widget with auto call duration & recording link logs
- DIDWW SIP Trunking configuration with global DID virtual number routing
Third-Party Integrations & API Bridges
- DIDWW REST API v3 (DIDs, Trunks, SMS Dispatch)
- DIDWW Inbound & Outbound SMS Webhook Listeners
- Odoo WebRTC Softphone Gateway
- SIP Trunking Gateway & Asterisk/FreePBX Bridge
Key Technical Features Built
“Our agents can now dial leads with one click directly inside Odoo, and every conversation is logged in the CRM history automatically. The telecom cost reduction alone paid for the implementation in 3 months.”
Quantifiable Business Outcomes & ROI
Achieve Similar Enterprise Results for Your Organization
Schedule an architectural consultation with certified Odoo solution experts at Maifelz Technologies.
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